About us

Riley Barrad never intended to become a CEO. Raised in a town called Santa Barbara, he enlisted in the U.S. Army straight out of high school, driven by a desire to serve, to push his limits, and to find a greater purpose. Over a decade of service taught him how to lead under pressure, operate with precision, and navigate adversity head-on.

​

When Riley returned home from his final deployment, civilian life felt unfamiliar. He tried a series of odd jobs—warehouse work, security, even landscaping—but nothing filled the gap left by military camaraderie and mission-driven work. One thing did catch his attention, though: the growing shortage of truck drivers and the inefficiencies he observed in freight logistics.

​

With his Army savings and a modest loan, Riley bought a used semi-truck and hit the road himself. He spent months hauling freight across the country, learning the ins and outs of the business from the driver's seat. It was tough, isolating work, but he saw opportunities others didn’t. He realized that many small businesses—especially veteran-owned ones—lacked reliable logistics partners who understood both the urgency of deliveries and the importance of integrity.

​

That’s when Quicklane Hauling was born.

Riley started with just one truck—his own—and a vision: to build a trucking company that prioritized reliability, transparency, and service to community. He recruited fellow veterans first, believing in their discipline and work ethic. He reinvested every dollar, upgraded equipment, built relationships with shippers, and introduced a digital tracking system that gave clients full visibility into their shipments—something unheard of among smaller carriers.

​

Within five years, Quicklane Hauling had grown from a solo rig to a fleet of 40 trucks, employing over 70 people, many of whom were fellow veterans transitioning to civilian life. Riley remained hands-on, often riding along with new drivers, personally negotiating contracts, and mentoring his staff not just on logistics, but on life.

By year ten, Riley had earned recognition as a visionary entrepreneur. Under his leadership as Founder, Owner, and CEO, Quicklane Hauling had become a trusted name in logistics—valued not just for getting goods from point A to B, but for doing it with heart, precision, and purpose.

​

Yet despite the accolades, Riley never put on airs. In his corner office, above the framed company charter, hung his old Army jacket—a reminder of where he came from, and why he started it all.